How do you select who to connect to?
I received an invitation to connect with a person on Google+ today – I didn’t recognize the name, so I went to his profile. I do know a lot of people and my memory sometimes fails me – so a quick glance at someone’s profile will result in, “Oh, I remember him from that United Way project we worked on together years ago – I would love to have him in my network.”
But that was not my reaction this time. No photo. No description. Really? A person is soliciting connections on a social network without filling in basic information or uploading a photo?
The same goes with Facebook. I dedicate once a week to go through friend requests. If we have enough friends in common and you have uploaded a photo, I’m likely to accept your friend request. If you haven’t bothered to upload a photo or give me any information about yourself, why would it benefit me to connect with you?
If you are new to social media, please don’t forget that the basis of these platforms is SOCIAL engagement. We want to see you and know you. You wouldn’t think of going to a party with a mask on, so why wouldn’t you display a photo and tell us where you work and play?
I remember that it was difficult getting started on Twitter. I began following friends in my geographic area and those within my profession. Through the process of ENGAGING, you get to know their friends and followers, and it snowballs from there.
I believe I started with LinkedIn, then added ActiveRain, Facebook and Twitter. Now added to my list are Google Plus and Pinterest.
You are selling yourself on all social media platforms, so make yourself look attractive.
The more we know about you, the more likely we are to connect with you and include you in our circles. But remember that it’s not all about YOU – when you engage, pay attention to what’s important to those in your network. Share their work, promote their business and ask about their grandchildren.
Social media is the method to engage with people you otherwise would not have the opportunity to meet, so dress to impress. When in doubt, just use good manners – and upload a photo!