Real estate is much like farming – and I don’t say that just because I’m from Oklahoma. Real estate is similar to farming because there is never instant gratification and no guaranteed success. Just like a farmer, we must till our soil, plant and care for our crops, be prepared to sow our crops – and hope for the best.
All of the tried and true farming or real estate techniques can be used, only to wind up with a less abundant crop than we had hoped for. Many elements out of our control – drought for farmers and title issues for Realtors (for example) affect our livelihood – and your real estate experience.
In addition to actually selling real estate – representing home Sellers and home Buyers – Realtors are always working behind the scenes to attract the next client. In my case, I blog on a regular basis, prepare a monthly electronic newsletter, and engage on Google Plus and other social media venues. The purpose of that is to garner favor (and credibility) with the search engines to get my content indexed – which helps me gain business and helps my listings be found at the top of search engines.
And don’t forget the money we spend on equipment. While farmers need machinery to harvest and water, Realtors need fast computers and state-of-the-art phones and software.
So while I may be home working from home in my jammies, don’t think I’m not working. I also participate on many national and in fact, international platforms to keep abreast of real estate trends and topics that affect how we do business here in Tulsa Oklahoma.
Farmers depend on bountiful crops to survive, and Realtors have to sell homes to survive. We counsel you to de-clutter, update and stage your home before you put it on the market, because we know that’s what it takes to sell a home in our Tulsa real estate market. We spend money advertising your Tulsa home for sale and are unable to recoup that investment until your home sells.
So, a little insight into the life of a Realtor. Now, if you’ll excuse me, I need to put out a few signs and keyboxes after I work on my search engine optimization!
Tulsa Real Estate and Farming – what they have in common
Content by Lori Cain.