Lori’s note: This is a pretty nice tutorial for Twitter beginners – love the screen shots!
Strategies for building followers on Twitter
by Roberto Mazzoni
You can’t be active on social networks without having an account on Twitter and budiling a following, which means having people who connect with you and follow your updates. Twitter, along with Facebook, LinkedIn, YouTube and Skype is a must have for every professional who wishes to promote himself on the Web as weel as for anybody who wants to develops friends and share some key moments of his life (form personal information only you don’t need to be on LinkedIn).
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Twellow.com is a directory that lists all top Twitter user under their category of specialization
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Gaining followers is the name of the game: the more you have the more you will be able to stand out and make yourself visible out there. And even if you wish to have just a few selected ones, you still need to have a system that allows you to pick the right ones.
The starting point for your building strategy is going to be Twellow.com, also known as Twitter “Yellow Pages”. It is a free site where you can find the most prominent people on Twitter in any given category. The selection is done based on the information that each person writes in her profile’s bio. So it is just as accurate as the information originally provided. Yet is is an excellent starting point for locating the opinion leaders in your area of interest and start growing your followers by piggy backing on their own followers list.
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Under every category you have people listed based on the number of followers, with their bion info in plain view.
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As a matter of fact Twitter is the best way for building a list by using the names collected by somebody else. Let’s say you are interested in marketing you go to Twellow.com and chose the “Marketing” link and get to a page which list all of the top marketers on Twitter, listed based on the number of followers.
You can browse the list and reach the bio of each of the people and chose the one that you feel is closer to you. I would not pick the most followed ones, those ranging in the 100K+ followers and more because you will find a lot of untargeted followers in their list. Pick somebody who has 100K or less followers and you will get a very good response: they are prominent enough for attracting the best followers and at the same time they will still have a fairly targeted audience.
Then go to their page and start following their followers and you will have 1/3 to ½ of them following you back. I would actually pick 4 or 5 names out of Twellow and cycle through them every day picking followers from a different person. In this way you will have more variety and more response, as you will be picking up fresh followers all the time: people who have been active recently and are more likely to follow you back.
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Twellow sub-categories
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You can also pick sub-categories like “Internet Marketing” , “Sale” or “Network Marketing” and narrow down your selection even more.
Roberto Mazzoni
Lori Cain, Realtor
Chinowth & Cohen Realtors
phone: 918.852.5036
web: www.LoriCain.com
