Each home seller should have expectations of how much their home should sell for and how long it will be on the market – and these expectations should be factored into their Tulsa Realtor’s marketing plan. If the home seller’s main objective is to hold out for a high sales price, it may not be possible to sell quickly. If selling quickly is the highest priority, a lower sales price may need to be considered.
The three key factors in selling a home are:
- price;
- condition; and
- marketing.
If everything feasible is being done to market a home, we have to look at the variables of price and condition. If the price is spot on, what is the condition of the home? If the condition of the home is 100% and all the Buyer’s possible objections have been removed, what is the problem? Typically, if there are defects in the home that the Seller is not willing to correct – that needs to be reflected in a lower and more attractive list price.
So, how does a Seller know if their home is being properly marketed? A Trulia expert posted in September 2014 that the 5 ways to market a stale listing included: (1) boost your online presence; (2) update your photos – for example, replace a springtime photo for one that was taken during winter months; (3) write attention-getting marketing copy such a detailed photo captions and highlight the home’s features; (4) let buyers in – make your home as accessible as possible for showings; and finally (5) make it financially irresistible – offer to pay closing costs or taxes and insurance – try to sway the wavering buyer.
Home Seller Expectations and your Tulsa Realtor’s Marketing Plan
Now, if you are satisfied that your Tulsa Realtor is properly marketing your property, you are confident that your home is priced correctly AND your home is receiving glowing and positive feedback from every showing, then I suspect your Buyer and offer are just around the corner. But if you are frustrated and feel that SOMETHING NEEDS TO BE DONE to sell your home, please carefully and HONESTLY review the three factors. If your home’s condition could be improved and you have received negative feedback on the condition, no amount of marketing on your Realtor’s part is going to fix that. If you feel your Realtor is not doing her job, fire him or her and hire another.
It takes teamwork to sell a home. Make sure that your expectations of selling your home AND your Tulsa Realtor’s marketing plan are in sync with one another.
Content written and published by Lori Cain.
